If you are considering an internet marketing career, you’ll be happy to know that there are a variety of career opportunities available in digital marketing — and it’s an area that continues to grow as the world becomes more and more reliant on the internet. Finding your lane in the industry can be exciting and extremely rewarding. Digital marketing casts a wide net, pulling in everyone from data analysts to content writers. As such, the possibility of finding jobs with a digital marketing degree is quite high.
If you’re thinking about pursuing a career in digital marketing, you’ll need to start by earning a degree in the field. With a degree, you’ll learn relevant skills and familiarize yourself with the field as a whole. Before that, however, you’ll need to see if digital marketing is a field you’re interested in entering.
This article covers top digital marketing positions while also taking a dive into the responsibilities and necessary skills to give you an idea of what you could do if you went into digital marketing as a career.
Ideal Skills to Have in a Digital Marketing Career
As you look at all you can do with a degree in digital marketing, it will be important for you to have a good idea about the types of positions you’ll see after graduation. Knowing what you’re interested in before you begin a program or while you’re currently enrolled will help you focus your studies on areas that will be likely to apply to your job search in the future.
There are several skills you need to be successful in an internet marketing career. A program like the one we offer at Vista College can help you develop these skills, but you also need to decide if they align with your interests. Some of these skills include:
- Search engine optimization, or SEO
- Content creation and review
- Web design
- Social media management
- Data analysis to enable understanding of how websites, content, and more are performing
What Can You Do With a Digital Marketing Degree?
The world of digital marketing is vast, and there are a variety of different careers you can pursue in this field. Here is a look at some of the jobs you can get with a digital marketing degree.
1. Content Strategist
Content strategists know how to combine the best of digital and traditional marketing to produce high-quality content. These strategists craft the processes that control how content gets delivered to customers. For example, content strategists regularly run content audits and gap analyses to evaluate the effectiveness of a company’s web content. They often also handle content migration plants, taxonomies, style guides, editorial calendars, and metadata frameworks.
To be a successful content strategist, you’ll need to be tuned to what audiences will want and how content can make the biggest impression on viewers. Those in this position will develop a campaign by thinking about how they incentivize potential customers to act on the content. In addition to knowing how to calculate the effectiveness of a potential marketing strategy, these strategists must also know how to write persuasive content.
2. Marketing Assistant
One of the first jobs people can get out of college is as a marketing assistant. In this role, a marketing assistant will help marketing managers and executives implement marketing campaigns. Some of this help includes the analysis and evaluation of data, content creation for campaigns, and administrative support to a manager. Additionally, marketing assistants will work to make digital marketing efforts more profitable.
Typically, this position is an excellent entry-level position for those looking into digital marketing career options. Working closely with a manager will help you gain a broad overview of the digital marketing field. Those who succeed in this position will know how to properly communicate, understand expectations, and manage time effectively.
3. SEO Specialist
Search engine optimization (SEO) is vital to the success of a company’s content online. If a company wants their website discovered and their products or services displayed prominently for users to see after searching online, SEO is key. Essentially, SEO is about trying to boost a web page to the top of the search engine results page. The closer it is to the top, the more likely it is that a potential customer or client will click on it.
SEO specialists are masters of SEO, helping to adjust the content so that it’s in the position to rise in the ranking. If successful, they’ll generate more leads to their client or employer’s website. SEO is an area of digital marketing that’s always evolving. As such, SEO specialists need to have the technical expertise to understand changes to the algorithms that determine search results, as well as a strategic mindset that helps them produce an effective SEO gameplan.
4. Digital Project Manager
Once you’ve worked in internet marketing for some time, you may want to move up into a digital project manager position. People in these roles will oversee creative projects, ensure that people on your team have the tools in place to succeed, and maintain relationships between their company and clients. People in these roles will need to be comfortable taking charge of a team and have the skills to keep a variety of staff members on track.
The best digital project managers are usually excellent communicators who know how to get their expectations across and get the best out of staff. Other than communication skills, digital project managers should also have an eye for design and an ability to tell what high-quality content looks like. Any person in this position should be comfortable wearing a variety of hats.
5. User Experience Designer
The experience of users on a company’s web site is key to converting them into clients or customers. A user experience designer (UX designer) is responsible for creating a positive user experience for anyone visiting a company’s website. Those in this role will attempt to create websites that users feel comfortable using and want to stay on longer. UX designers will help to design web pages and implement different features that accomplish whatever goal a company has for their website.
The best UX designers will be talented at creating tools, websites, and applications that feel intuitive to users. If a UX designer knows what they’re doing, they’ll regularly use their skills to direct users to take particular actions, such as signing up for a service or product. Most often, UX designers will have prior experience crafting stunning visuals, while also being detail-oriented and skilled at written communication. Someone with a background in web development and design will often be highly sought out by companies.
6. Social Media Manager
Having a social media presence is crucial for any company looking to bring in new business and raise brand awareness. Since social media is so important to digital marketing efforts, a social media manager is crucial for most companies. A social media manager will develop a gameplan for a company’s social media activity on sites like Facebook, Twitter, Instagram, and Snapchat. In their role, they’ll analyze the performance of posts, create and adjust social media strategies, and craft marketing campaigns.
To be successful as a social media manager, you’ll need to know the ins and outs of various social media platforms. The best managers anticipate trends online and know how to develop a unique voice that customers will come to trust. Additionally, customer service skills are important, as companies regularly have their social media team speak with customers who interact with the company’s posts.
7. Marketing Analyst
Like their job title suggests, marketing analysts analyze the success or failure of different digital marketing efforts to help inform a company’s course of action. They’ll often use various analytic tools to study the market conditions and deliver informed advice about the course a company should take. Often times, a marketing analyst will figure out what products or services customers want, who is going to purchase said products or services, and how much the target audience will be willing to pay.
A quality marketing analyst will know how to use different research tools, web analytics and search engine programs, such as Google Analytics. They should also be experts at statistical and analytical software like SAS, SPSS, Excel, STATA, and other similar programs. Along with navigating these tools, a marketing analyst will need to have the skill to interpret the data and then make a recommendation.
8. Email Marketing Specialist
A specialized, but still an important part of digital marketing is email marketing. An email marketing specialist will have writing, editing, and marketing know-how. In this role, the specialist will be expected to write persuasive copy. Additionally, the specialist may be put in a position where they are in charge of the emailing aspect of a marketing campaign, PR action, or a product or service launch. An email marketing specialist will usually work closely with content or digital marketing managers.
The marketing specialist will need to be talented at persuasive writing, especially in the genre of email writing. They also should be able to edit effectively so that the emails aren’t sent out with typos or other issues that would harm a company’s credibility in the eyes of those receiving the email. Solid communication is also a must-have, as email marketing campaigns will often be a part of a larger lead-generation campaign that has other specialists and managers involved.
9. Chief Marketing Officer
One of the most prestigious jobs you can get with a digital marketing degree is the chief marketing officer. Generally, it takes some time to work up to this position. Chief marketing officers will oversee all of a company’s marketing operations. Typically, people in this position work directly alongside the company’s CEO. They cover everything from approving different marketing campaign proposals to reviewing copy for major projects.
Due to the wide range of responsibilities and oversight they need to have over varying positions in a marketing department, chief marketing officers often have a great deal of marketing experience. They’ll be familiar with what makes digital marketing strategy and will have superior analytic abilities to evaluate marketing strategies. Additionally, a successful chief marketing officer will be skilled at uniting teams and giving them a common goal to work toward.
Learn More About the Associate of Applied Science in Digital Marketing Offered at Vista College
If you are looking to get a degree in digital marketing, Vista College is a perfect option. We offer an Associate of Applied Science in Digital Marketing program that helps students develop the skills and knowledge base needed to succeed in the digital marketing field.
While you take classes, you’ll learn about how to manage social media pages, develop world-class content, review conversion tracking, compile performance reports, and craft an effective marketing strategy. To make our students even more appealing to employers, we also make sure to prepare them for the Google Ads Search Certification exam.
The Associate of Applied Science in Digital Marketing program is completed entirely online and takes 18 months to finish if you are enrolled full time and successfully complete all of your classes. To take the first step on your digital marketing career path, request more information about our program today to be set up with one of our passionate representatives.