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Social media is hardly a new phenomenon, but there is a growing contingent of people figuring out ways in which leveraging social media tools can actually benefit your career. While many of us associate social media with our personal lives, these tools can a make an impactful and tangible difference in the way we manage our careers. They can prove to be valuable platforms to promote your newly acquired skills and professional training from Vista College to help accelerate you future.

Let’s take a look at some of today’s most popular social networking sites and how they can benefit students, recent graduates, and those looking to make a change in their current positions.

LinkedIn

Perhaps the best known of the social media sites as it pertains to career functions, LinkedIn is an invaluable tool for anyone looking to maintain a healthy career. In today’s competitive job market, you would be doing yourself a disservice to abstain from regularly updating your LinkedIn account. If a potential employer tries to search for you on LinkedIn and cannot find your account, you risk giving off the impression that you’re not fully comfortable using the predominant technology tools and that’s not an impression you want to give off in any industry.

Aside from serving as your virtual resume and professional face to the public, LinkedIn offers a variety of other tools with which to benefit your career. The site also gives users the chance to self-publish their thoughts and any relevant industry information they might wish to share with their professional network. By regularly updating your networking with useful industry information, you’re positioning yourself as a thought leader and someone worth following. This can be advantageous when you’re looking for opportunities down the line.

For current Vista College students, using LinkedIn has a significant number of advantages for looking for your next job after you complete your studies. While your resume is a vital component of how you present yourself, your LinkedIn can serve as a supplementary tool with which to demonstrate your proficiencies outside of a single page with tight formatting restrictions. Because you can follow organizations you find interesting, you can keep up with all the industry trends you need. The site also allows users to participate in networking groups for individuals with similar interests. These let students begin collecting information from their peers and thought leaders within their chosen fields.

The benefits of using LinkedIn for college students has not gone unnoticed by the media. Huffington Post has previously written on the common practice of job recruiters using LinkedIn to find candidates, “Many top search firms and recruiters also depend on LinkedIn to gather information on prospective employees. In fact, in a 2012 Jobvite social recruiting survey, 93 percent of respondents — comprised of more than 1,000 human resources and recruitment professionals — said LinkedIn is a primary recruiting network, and 89 percent have hired from the site.”

Twitter

Although Twitter can have a bit of a reputation for being an inane web tool, every reputable media outlet uses Twitter on a daily, hourly, and even more frequent than that basis. Twitter is the fastest way to make something go viral, and that can be particularly beneficial when you apply it to your professional life. While LinkedIn allows users to post articles to their profiles for their contacts to view, Twitter’s predilection for short form information allows it to index more information in a more compressed format. This makes it a favorite for busy individuals who want to pick and choose the information they consume judiciously.

Learning how to be “good on Twitter” is a valuable job asset that can prove attractive to potential employers. By demonstrating your dexterity with the social network, you’re showing your talents in marketing to an audience, something that comes in handy for almost any industry.

By following the leaders in your chosen industry, you can learn from the top thinkers about how your job might be changing in the future, making it an easy way to stay informed and up to date on the latest information. Whether you’re looking for tips on better productivity, the latest industry news, or to informally communicate with someone in a top production category, Twitter is your way to do that.

Other Social Media Tools

While LinkedIn and Twitter may be the most commonly used social networks as they apply to one’s professional life, there are plenty of other web tools out there for you to take advantage of. Sites like Yelp, Angie’s List, and Glass Door are all great tools that can help you to build a successful business when they are leveraged correctly.

Networking and self-promotion on social media is better when you know what you’re talking about. To learn more about building your future with higher education, contact a Vista College admissions representative today!

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